A Marketing Coach; Why you may need one?

The purpose of a coach:

First, let’s take a look at the function of a coach in general. According to dictionary.com a coach is a person who trains and instructs another, as in an athlete, singer or actor. But, the definition is more than that. All of the really famous and memorable coaches were also great motivators. Therefore, it is fair to say that a marketing coach is a person who trains, instructs and motivates one in marketing.

When looking at coaching in athletics, the function of a coach is to keep an eye on the game, whatever that may be and, to see outside and beyond the heat of the competition. Players are caught up in the game and a coach is watching from a sideline vantage to see all that is going on. The coach can see things that the player misses and can make suggestions that will help the player adjust his or her game in a way that will make winning easier. Likewise the coach can offer encouragement when it is needed to urge the player to participate harder; this is where motivation comes in. It does not stop there however; a coach also helps the player be more accountable for execution of skills necessary for the game. It is obvious that even with the most seasoned professional athletes a coach is still necessary. The reason is that the coach can see the needs of the team and help direct the players to work together with strategies meant to win. Without a coach it is easy for the players to become obsessed with their own skills and situation at the expense of the performance of the team as a whole. A coach can spend time studying the latest skills and methods and become an expert instructor that helps the natural athlete improve his or her skills. It is obvious that there are many reasons that coaches and coaching are imperative to successful athletics. The examples could go on for many paragraphs but I think the point has been made.

A marketing coach:

Now let’s look at a marketing coach. A marketing coach can gain knowledge of your current situation, what you are doing to market your business now and, can begin to make suggestions for ways that you can improve your marketing efforts very similar to the way the athletic coach does. A coach can research best practices around your industry and help you implement those best practices which can add to your revenue. A coach is not in the heat of the game so to speak, that is, not in the day to day struggles and accomplishments of your business routine and, can see things that are obvious to an outside view but difficult to see from within. A marketing coach can offer motivational support to be certain that correct habits are being built. During my sales management and coaching days, I found that much of the time, sales people would revert back to their ways of comfort after learning new techniques that improved the selling skills even when they improved sales, because it is easier to go back to something familiar than it is to develop new habits. A marketing coach can provide the accountability necessary to ensure that new practices are implemented. A marketing coach sees the big picture and is aware of techniques that are working for others that you may not be aware of. Finally a marketing coach can provide this kind of support in a relatively short time, that is, from one or two hours per week to one to two hours per month. In short, it is a very affordable way to impact your revenue.

You can find a coach at rijMarketing