SEO and Social Media for Small Businesses

The large corporations are utilizing SEO and social media to drive their marketing efforts. It is true that more and more people become internet shoppers and buyers every day. It is also true that individual consumers like to transfer their shopping and buying habits to their businesses. As a result there has been a shift in the way in which consumers research, shop and buy and the internet is is key in this shift.

Large Corporations have the money and resources to tap these trends and use them to help nurture potential customers and buyers. They increasingly use social media, i.e., blogs, FaceBook, LinkedIn and Twitter to find and engage potential buyers. In fact, this has become an important if not the most important tool in funnel building. It really lends itself to nurturing relationships and brand awareness with potential buyers.

So then, you say, "what about me"? "I can't afford all of these things and do not have the time to blog and tweet!"

Not so! There are companines available and more forming that will allow small businesses to gain this same benefit through syndication, group registries, and local searches. They can find free lance bloggers that will provide relavant content in a timely manner. When was the last time you consulted the Yellow Pages for anything? Most people will answer never or not often. These new internet methods are less expensive and far more effective than print media, radio and television. With web searches it is easier to target those that have an immediate need for the service or products you provide.

Today, small business owners can find a wealth of resources and tools that will provide them the same kind of expertise and tools that large corporations have. It is certainly worth some in depth consideration. I will endeavor to find those solutions that will help you successfully market your small business.


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